When the senses work together, signals in the brain are stronger and can break through the background noise and cause us to act, says an experimental psychologist at Oxford. Taking advantage of this power can make food taste better.
Source: http://www.npr.org/blogs/health/2011/04/16/135415751/harnessing-the-senses-to-trick-the-palate-and-improve-health?ft=1&f=1007
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