In response to the rising cost of home heating oil, President Jimmy Carter suggested Americans wear a sweater and turn down the thermostat. That message, political consultant Tad Devine says, did not go over well. What plays better, he says, is empathy ? the path President Obama seems to be taking.
Source: http://www.npr.org/2011/04/23/135640221/gas-prices-lessons-from-the-carter-years?ft=1&f=1003
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